No experience needed. Learn from a triple BAFTA-winning director who brings big brand strategy to small business video.
No Clear Path
You’ve watched tutorials. You’ve saved posts. But no one shows you a simple step-by-step process from idea to finished video. Just scattered advice and conflicting opinions.
You’re Consuming, Not Creating
You spend hours watching videos about video. But without structure or accountability, nothing actually gets finished.
You're Pushed Towards Expensive Shortcuts
High-ticket programmes. Premium software. Gear you don’t actually need. But none of it solves the core problem: knowing what your video should say or how to structure it.
You Still Don't Have Results
After all that effort, your content still doesn’t land. It doesn’t feel quite right. It doesn’t move your business forward.
That’s exactly why I built The One Weekend Video System.

When ZigZag Tours launched, bookings were flat.
They had a website, offers and enthusiasm. But nothing was moving.
Instead of creating a video that simply looked good, we defined exactly what that video needed to do. One focused, strategic promotional video.
Five months later they were fully booked. Three years later that same video is still bringing in consistent enquiries.
The difference was not better cameras or expensive software. It was clarity, structure and strategic messaging.
That same framework is what I now teach inside The One Weekend Video System, structured so even complete beginners can follow it confidently.


MODULE 1
Magnetic Messaging
Stop staring at a blank page wondering what to say.
Get crystal clear on who your video is for, what it needs to do and how to craft a message that feels confident, focused and impossible to ignore.
By the end of this module, you’ll know exactly what your video should say and why it matters.
No waffle. No guesswork. Just clarity.

MODULE 2
Plan & Script with AI
Stop overthinking every line and second-guessing your structure.
Learn how to use AI as a smart assistant, not a replacement, so you can plan and write natural, engaging scripts in minutes without sounding robotic or generic.
By the end of this module, you’ll have a clear, structured script ready to bring to life.
Smart prompts. Strong structure. Still completely you.

MODULE 3
Voiceover That Sounds Like You
Don’t want to be on camera or record your own voice? You have options.
In this module, you’ll learn how to create natural, authentic voiceovers using AI in a way that still feels human and on brand. No robotic tones. No uncanny valley.
If you’d prefer to record your own voice, I’ll show you exactly how to capture and polish it so it sounds confident, clear and professional.
By the end of this module, you’ll know which option works best for you and how to make your video sound as strong as it looks.

MODULE 4
Image Creation & Branded Assets
Create visuals that instantly elevate your brand.
Learn how to generate and organise AI images, logos and branded assets so your videos look consistent, polished and intentional even if you’ve never designed anything before.
Build a reusable visual library you can use across every future video.
No design background needed.

MODULE 5
Creating Video Assets
Turn still visuals into engaging motion.
You’ll learn how to animate images, use text-to-video and image-to-video tools and decide when AI, stock or simple motion works best without overcomplicating the process.
This is where your video moves from static to cinematic.

MODULE 6
Filming (Or Not) With Confidence
Whether you want to be on camera or stay off it completely, this module gives you clear options.
Learn how to film professional-looking footage using just your phone, plus simple setups that make a dramatic difference without expensive gear.
No awkward posing. No overthinking. Just natural, confident presence.

MODULE 7
Editing That Feels Professional
Bring everything together into a polished final video.
You’ll learn how to edit with pace, structure and intention so your video holds attention, looks cohesive and feels genuinely professional from start to finish.
Even if you’ve never edited before.

MODULE 8
Music, Sound & Emotional Tone
Sound is what makes people feel something.
Learn how to choose music that supports your message, shape emotion with sound, clean up audio and use AI tools to enhance clarity without losing authenticity.
This is the difference between watchable and memorable.

MODULE 9
Test, Refine & Launch
Don’t just post and hope.
Learn how to test your video, refine it for stronger impact and launch it in a way that actually supports your business goals.
Because strategy doesn’t end at export.

MODULE 10
Course Wrap-Up & Next Steps
Bring everything together and learn how to keep using the system long after your first video.
You won’t just finish a video. You’ll know how to repeat the process whenever you need to create again.
You’ll leave with clarity, momentum and a repeatable framework you can rely on.

BONUS MODULE
BEYOND SOCIAL VIDEOS
Once you’ve mastered social video, you’ll learn how to apply the same system to:
• Website videos
• Adverts
• Testimonials
• Training series
• And more
This is how the skill keeps paying off long term.

BONUSES
Included With The Course
Lifetime Access & Updates
Future updates and new tools included at no extra cost.
Private Community Access
Feedback, support and accountability from fellow business owners.
Templates & Cheat Sheets
Scripts, prompts and checklists so you’re never starting from scratch.
Ready to get started?
Get instant access to the Professional Prompting Cheat Sheet before the course officially opens.
A practical framework for directing AI with clarity and professional control. Use camera language, mood, visual style and emotional cues to create visuals that feel intentional, realistic and on-brand.
Designed to sit alongside your script or video plan, so AI enhances your judgement instead of replacing it.
This is the exact framework I use to guide AI outputs inside the course.


No. This programme is designed for beginners and non-technical business owners. You don’t need prior experience, fancy equipment, or creative flair. Everything is broken down into simple, clear steps so you always know what to do next.
You get instant access as soon as you join and you’ll have lifetime access. That means you can start straight away and come back to the lessons whenever you need to create a new video.
No. Being on camera is completely optional. You’ll learn multiple ways to create professional videos, including using your phone, screen recordings, AI visuals, AI clone or AI voice and talking-head options if you choose. You can stay entirely off camera and still create strong, effective videos.
No. You can complete your first professional video without spending any additional money. The course is designed to work with beginner-friendly tools, including free software, free stock and tools you likely already have, such as your phone.
As you progress, you may choose to use optional AI tools for things like image creation, video generation or voiceovers. These tools charge small usage fees, but they’re not expensive, and many offer free trials so you can test them before paying for anything.
Nothing is required. You stay in control of what you use and what you spend.
If you want a clear, repeatable process for creating professional, authentic videos without guesswork, overwhelm, or relying on generic AI shortcuts, this course is for you.
For less than the cost of hiring a videographer for a couple of hours, you’re learning a skill you can use again and again whenever your business needs video.
The system is designed to help you create a professional social video in one focused weekend once all modules are available.
During pre-launch, you’ll start by working through the foundations, getting clear on your message, structure and approach so you’re ready to move quickly when the full system opens up.
The process is step by step and flexible. You can move at your own pace, revisit lessons whenever you need and take the time that works for you. You’ll have lifetime access, so there’s no pressure to rush.
This is a pre-launch, which means you’re getting early access while the course is being built.
You’ll get immediate access to the core modules, with additional modules added regularly. This gives you time to work through the foundations without overwhelm and it allows me to keep refining the later modules so they’re as clear, practical and up to date as possible.
Once all modules are available, the system is designed to be completed in one focused weekend. You’ll also have lifetime access, so you can revisit or repeat the process whenever you need.
(Pre-Launch)
This course comes with a 30-day money-back guarantee during pre-launch, starting from the date you join.
Work through the modules that are available right now and if it’s not right for you, simply contact us within 30 days for a full refund. No stress, no awkward conversations.
Once the course is fully released, standard guarantee terms will apply.

